To recap last year’s rankings, these were the top 10 domains from the end of 2021:
1. TikTok.com
2. Google.com
3. Facebook.com
4. Microsoft.com
5. Apple.com
6. Amazon.com
7. Netflix.com
8. YouTube.com
9. Twitter.com
10. WhatsApp.com
In terms of traffic, TikTok was able to overtake Facebook as the most popular social media site for a majority of the time, despite the fact that Facebook is still the most popular social media platform with users around the world. Perhaps the tides are changing, because the list from the end of 2022 looked a bit different.
These are the top 10 domains of 2022:
1. Google
2. Facebook
3. Apple, TikTok
5. YouTube
6. Microsoft
7. Amazon Web Services
8. Instagram
9. Amazon
10. iCloud, Netflix, Twitter, Yahoo
You might notice that WhatsApp fell out of the top 10 altogether, and Twitter dropped down to 10th place, which it shares with Yahoo, Netflix, and iCloud.
In terms of social media platforms only, the top domains in 2022 by traffic were:
1. Facebook
2. TikTok
3. Instagram
4. Twitter
5. Snapchat
6. LinkedIn
7. Discord
8. Reddit
9. Pinterest
10. Kwai