bebe
When creative director Neda Mashouf left the company in 2007 for personal reasons, bebe found its sales begin to decline. The media would uncover that Neda’s reason for leaving was because she had filed for divorce from her husband and bebe founder, Manny Mashouf. In 2017, the company paid $65 million to close many of its physical stores and are looking to focus on an e-commerce approach. It seems like women might have to find a new store to go and visit when it comes to finding their perfect night-out outfit.
Bebe
Notable Mention – Payless Shoes
The affordable shoe and accessory store, Payless, found itself filing for bankruptcy in 2017. It was not long after this decision that Payless had closed down more than 600 of its physical stores. During the closing, it was selling products and merchandise at nearly 90% off. Though closing down 600 stores would hurt some brands, there has been word through the grapevine that Payless is looking to make a comeback. Could Payless pull a phoenix and rise above the ashes?
Payless Shoes
