J.C. Penney
It is considered one of the oldest brands on our list: J.C Penney, or JCPenney, as it is most popularly known. JCPenney was founded in 1902 in Wyoming, as a department store chain. On top of selling its brand products, it also sold other brands as well. With the growth and popularity of online shopping, the company is trying to maintain its identity as a one-stop-shop. Unfortunately, in May of 2019, they reported a $154 million loss in the first fiscal.
JCPenney Store Closing
Serta
Serta, a mattress manufacturer, is struggling to continue. With new mattress brands such as Endy and Casper entering the mattress market, Serta is struggling to compete. Formerly one of the most prominent mattress brands in the US, Serta has found itself being sold off and partnering with other companies such as an online retailer, Tuft & Needle. Many Serta mattress shops are allowing their leases to expire and just closing stores left, right, and center.
Serta Mattress
